🔗 Share this article Coach Emma Coates Departs England U23 Position to Take Helm at NWSL's Bay FC Marking a major shift in her coaching journey, Emma Coates has left her position leading the England WU23 national team to assume the role of head coach for National Women’s Soccer League expansion side Bay FC. A New Chapter Coates succeeds Albertin Montoya, who guided the San Jose-based club during its inaugural two seasons in the top-flight American league. Montoya had revealed in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings. “My time with the FA has been incredible my time with the FA,” stated Coates. “It has been instrumental in my development both on and off the pitch. Now, I feel ready and excited to challenge myself in a different setting.” Proven Developer During her tenure in 2023, Coates managed the England U23s through fixtures including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to the United States is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the English top division. Kay Cossington, a former FA women’s technical director, spoke highly of Coates's credentials: “She is both an outstanding tactician, but she also has a proven track record of developing players to succeed on the biggest stages.” “Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were seeking,” added Cossington. Bay FC's Journey The California side experienced a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its first year before struggling to a near-bottom placement in 2025. Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their service and wish them all the best with their venture abroad. They have played a key role in strengthening the pathway between the young Lionesses and the first team.” “Together, they have directly impacted the development of many young players who have earned call-ups to senior Lionesses,” Step concluded. Pathway Success Since taking over Mo Marley in 2023, Coates has overseen the promotion of multiple players to the Lionesses squad, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones. An extensive process for their replacements has begun, to continue the development of the WU23 program in the coming years.